PORTAL
What are Portals?
· A web portal, also known as a links page, presents information from diverse sources in a unified way.
· Apart from the standard search engine feature, web portals offer other services such as e-mail, news, stock prices, information, databases and entertainment. Portals provide a way for enterprises to provide a consistent look and feel with access control and procedures for multiple applications and databases, which otherwise would have been different entities altogether.
How to find Portals?
· All portals should be listed at the directory of portals, which also details their founding dates and whom you can contact with regard to a particular portal. If you have created a portal, you must list it here. Portal Contents/Portals lists all portals of reader-ready quality.
· Portals are also largely inter-accessible with users able to navigate from one portal to another. Universal features, such as the browse bar (which links to top-level portals), and the portals template (which links to Portal List of portals), allow for convenient browsing. Moreover, portals are also categorised according to hierarchy.
· Portals, in most instances, also link to their Related portals (those lateral to them) and their Sub portals (those that descend from them).
· Top-level portals are linked from the Main Page, while individual portals are linked by placing {{portal}} on a page. In the main namespace, these templates should be located at the top of an article's talk page, often due to being integrated into WikiProject banner templates. Per WP:ALSO, they may also be placed in the "See also" section of articles.
Types of Portals
Horizontal vs. vertical portal (Vortals)
Two broad categorizations of portals are horizontal portals, which cover many areas, and vertical portals, which are focused on one functional area. Another definition for a horizontal portal is, that it is used as a platform to several companies in the same economic sector or to the same type of manufacturers or distributors.
Vertical Information Portal
A Vertical Information Portal (VIP) is a specialized entry point to a specific marketplace and or Industry niche. VIP's provide news, editorial content,digital publications, and Ecommerce capabilities. Separate from traditional Vertical Portals, VIP's provide dynamic multi-media applications including social networking, video posting, and blogging.
VIP Advertising Model
VIP's utilize conventional web advertising, but also implement landing page advertising, an SEO based program that creates specific editorial content based the advertisers traffic needs.
From my opinion (MIN), a portal is an introductory page for a given topic. It complements the main article of the subject by introducing the reader to key articles, images, and categories that further describe the subject. Moreover, Portals also help editors find related projects and things they can do to help improve Wikipedia.
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